40+ Years of Excellence

About SPT Digital Marketing

Enterprise-level marketing expertise with a personal, collaborative approach — helping clients sharpen their message, strengthen their brand, and execute marketing that actually moves the needle.

Meet Channing Hoyle

Channing Hoyle is the founder of SPT Digital Marketing, bringing more than 40 years of hands-on experience in brand building, creative direction, and full-scale marketing leadership. After retiring as the Senior Director of Marketing Communications for VELUX North America, Channing launched SPT to help businesses elevate their marketing with the same strategic discipline, creative excellence, and operational precision he brought to some of the most recognized brands in the home improvement industry. Throughout his career, Channing has led large in-house creative teams, managed multi-million dollar budgets, and built integrated marketing programs that consistently drove category growth, brand awareness, and measurable sales results.
"At SPT Digital Marketing, we blend enterprise-level marketing experience with a personal, collaborative approach — helping clients sharpen their message, strengthen their brand, and execute marketing that actually moves the needle."
CH
Channing Hoyle
Founder, SPT Digital Marketing
40+
Years of Hands-on Experience in Brand Building, Creative Direction & Marketing Leadership.
24+
Global Marketing Programs & Strategies.
$M+
Budgets Managed
40+
Years Working with In-House, Local & Global Agency Partners.

Areas of Expertise

Decades of experience across the full spectrum of marketing disciplines

Brand Strategy

Strategic brand positioning that sets you apart from the competition

Digital Marketing

Full-funnel marketing programs that drive measurable results

Consumer & Trade Advertising

Integrated campaigns across all channels

Influencer Programs

Strategic partnerships that amplify your brand reach

Product Placement

Getting your products in front of the right audiences

Web Design & Development

Custom websites and web applications

Paid Search & SEO

Driving qualified traffic and leads

Event Strategy

Memorable experiences that connect brands with audiences

Professional Experience

A track record of success across leading brands and industries

Senior Director of Marketing Communications

VELUX North America

24+ Years

Key Accomplishments

  • Oversaw national consumer and trade advertising
  • Led digital strategy and influencer programs
  • Managed 12-person internal creative team
  • Developed integrated campaigns generating qualified leads

Manager, Creative Services

Cooper Hand Tools

Previous Role

Key Accomplishments

  • Managed multi-million dollar creative services budget
  • Led 11-person team for catalogs, packaging (40,000 SKUs)
  • Oversaw co-op advertising and trade shows
  • Supported brands including Crescent, Lufkin, Nicholson

Creative Director

McDaniel & Hoyle Communications

Previous Role

Key Accomplishments

  • Led design for literature, packaging, merchandisers
  • Clients: John Deere/Homelite, Rubbermaid, Freud
  • Logo development and brand identity systems
  • Full catalog design and production

Art Director

Robert Bosch Tool Corporation

Previous Role

Key Accomplishments

  • Managed 7-person creative team
  • Produced domestic and international packaging (25,000 SKUs)
  • Vermont American and private label brands
  • Merchandising and literature systems

Our Approach

Strategic Discipline

Every decision is backed by data, experience, and a clear understanding of your business goals.

Creative Excellence

Decades of creative leadership ensuring your brand stands out with distinction and purpose.

Measurable Results

We focus on marketing that delivers real business impact — growth you can see and measure.

Ready to Work Together?

Let's discuss how we can help you sharpen your message, strengthen your brand, and achieve measurable results.