Portfolio

40 Years of Marketing

• VELUX North America • Cooper Tools • Bosch • McDaniel & Hoyle • Vermont American

I am a seasoned marketing leader with more than 40 years of experience shaping brands, building teams, and driving measurable business growth. Throughout my career, I’ve served as a Sr. Director of Marketing Communications, Creative Director, Founder & Owner, and Strategic Brand Consultant, giving me a uniquely comprehensive view of how brands succeed — from the creative desk to the executive table. I am an expert at developing clear, scalable marketing systems that strengthen brands, empower teams, and increase sales. My work spans national campaigns, digital transformation, packaging systems, and the creation of high‑impact visual assets that support both consumers and technical audiences. What I’m Known For Building national influencer and media programs that expanded reach and strengthened brand trust Producing trade and consumer TV campaigns, including multiple spots for HGTV Managing a 65,000‑SKU packaging system across global brands Leading competitive brand positioning, website launches, and app development Creating ultra‑realistic image libraries for technical and digital marketing Equipping installer and channel networks with branded tools that improve customer experience and drive loyalty What I Deliver I consistently deliver results by combining strategic clarity with hands‑on execution. I understand how to align creative, digital, sales, and operational teams so that marketing becomes a growth engine — not just a department. My work has helped companies increase sales, modernize their brand presence, and build systems that continue to perform long after implementation. Visual Work Includes Brand logos and identity systems National TV spots and influencer content Campaign and advertising snapshots Packaging and merchandising systems Event and trade show photography